A big part of our mission at RHI is to raise awareness of the crisis in rural healthcare – a crisis that too often goes unnoticed in the media and in Washington. Fortunately, we’re not the only ones pursuing that mission.
November 18, 2021, marks the 11th anniversary of National Rural Health Day, the signature PR effort from the National Organization of State Offices of Rural Health (NOSORH). These “special days” have exploded in recent years – including more than 160 in November alone, from Mickey Mouse Day to National Spicy Guacamole Day.
In the midst of all the silliness, vital issues like rural healthcare can get lost in the clutter. That’s why we’re using our voices and our platforms over the next month to bring greater attention to National Rural Health Day, with all the challenge and potential that the day represents. Here’s what you’ll see from us over the next 30 days:
We’ll use the official #powerofrural hashtag in social media posts.
We’ll offer our blog as a platform for NOSORH Director Teryl Eisinger. Look for her Q&A next week.
We’ll make it personal, with messages from each of our founders calling out rural healthcare leaders whom they especially admire.
We’ll attempt to influence public opinion by reaching out to media gatekeepers with an editorial on rural healthcare.
What about you? NOSORH says both organizations and individuals can help spread the word, and they offer an online toolkit with helpful ideas, templates, graphics, and more. Whatever your connection to rural healthcare, we hope you’ll join us and do what you can to raise awareness of National Rural Health Day.